JLo fans are not going to be here for this news: The singer has made the difficult decision to cancel her ‘This Is Me… Live’ summer tour. She shared the sad news in a heartfelt message to her fans this Friday on her official website.
Lopez expressed her deep regret saying, “I am completely heartsick and devastated about letting you down,” she wrote. “Please know that I wouldn’t do this if I didn’t feel that it was absolutely necessary.” She continued, “I promise I will make it up to you and we will all be together again. I love you all so much. Until next time…”
For the fans who were quick to purchase tickets through Ticketmaster will automatically be refunded.
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Jennifer Lopez’s decision to cancel her summer tour seems to stem from a desire to prioritize her family life, according to reports. This move aligns with recent reports suggesting trouble in her relationship with husband Ben Affleck, adding further weight to the importance of family time during this period.
However, from the outset, Jennifer Lopez’s ‘This Is Me… Live’ tour faced challenges. Reports of poor ticket sales and unsold seats on ticketing websites emerged, indicating a potential lack of audience interest. In response, Lopez quietly canceled several tour dates in cities like Cleveland and Nashville. This strategic move likely aimed to mitigate the impact of low ticket sales. However, it also hinted at a need for rebranding and a shift in focus.
To breathe new life into the tour, Jennifer Lopez decided to rebrand it. Initially titled ‘This Is Me… Now,’ the tour was transformed into ‘This Is Me… Live | The Greatest Hits.’ Despite her efforts, it seems like it just didn’t work.
While the cancellation of the summer tour may be disappointing to her fans, many still have hope that she will make it up to her die-hard fans.