On Thursday, September 11, Complex kicked off New York Fashion Week with a star-studded evening full of collaborations, interactive installations, and forward-thinking conversations. The event brought together Luar, Who Decides War, Chime, Joey Bada$$, Greg Yuna, and more, creating a moment where fashion, culture, and innovation collided.
Chime x Joey Bada$$ x Greg Yuna: Financial Empowerment Meets Fashion
Chime led the charge with a master class on entrepreneurship and financial literacy hosted by jeweler Greg Yuna, rapper Joey Bada$$, and Complex’s Editor-in-Chief Aria Hughes. The trio previewed their episodes of Chime’s Ball on a Budget series, offering insights into building wealth, staying authentic, and navigating business within the fashion and music industries.
Chime previously announced its commitment to financial literacy, and this event emphasized its focus on honest conversations with cultural leaders. Guests walked away with not just fashion inspiration, but a practical game on money management and creative entrepreneurship.
Luar x Lexus: Innovation In Style
Raul Lopez, founder and creative director of Luar, collaborated with Lexus to showcase an interactive installation that seamlessly fused luxury fashion with mobility. The centerpiece was the new Lexus GX, surrounded by exclusive scarves and gloves designed by Lopez. These pieces reflected Luar’s bold, conceptual aesthetic while highlighting the crossover between style and innovation. Guests got their social-media-worthy moments while experiencing the blend of automotive excellence and high fashion.
Who Decides War x 2K Borderlands 4: Gaming Meets Fashion
Bridging gaming and style, Who Decides War linked with 2K’s Borderlands 4 for an immersive collab. Guests stepped into an interactive mask photo booth and even had the chance to win limited-edition Who Decides War x Borderlands 4 merch ahead of the game’s September 12 release. This crossover created a futuristic experience, tying gaming culture into the fashion week spotlight.
The Bigger Picture
From financial empowerment talks to luxury innovation and gaming collabs, Complex’s NYFW event proved why the brand continues to sit at the center of culture. It wasn’t just about style—it was about connection, creativity, and the cross-pollination of industries shaping the next generation.