In the world of hairstyling and beauty, few names carry as much weight as Jason Tavares. Renowned for his expertise and artistry, Tavares has worked with countless celebrities and high-end salons for decades, earning his title as a trusted figure in the industry. His latest venture, B Cavi, is more than just a hair product. It represents a lifestyle, empowering women to embrace their hair, feel confident in their own skin, and exude a sense of luxury.
Tavares’ journey to developing B Cavi started in high-end salons, where he provided exceptional experiences to women of color. However, he noticed a gap in the market — the absence of hair products specifically designed for women with diverse hair types. Hoping to provide a solution, Tavares set out to recreate one of his favorite products that had previously worked wonders on hair. By infusing it with black caviar and a touch of luxury, he conceived B Cavi.
“By nourishing the inner cells of the hair, caviar improves the overall appearance and texture of the hair,” explains Tavares. “The external factors that weigh down and suffocate the hair are alleviated, resulting in smoother, softer, and less frizzy hair. It also offers heat protection, allowing for silky and effortless styling using curling or flat irons.”
For Tavares, hairstyling goes beyond superficial beauty. It’s about transforming individuals from the inside out, allowing them to radiate confidence and embrace their true selves. B Cavi encapsulates this philosophy, representing a feeling of greatness in hair, skin, and within oneself. Tavares believes that a product alone cannot accomplish this transformation; it requires an understanding of one’s unique needs, coupled with the right products and recommendations.
“When I first started working with these ladies, some of them thought certain products were only for white people. That’s simply not true,” Jason says. “A product is a product, and if you understand your products, ingredients, and what works for each client, you can recommend the right ones.”
Remaining at the forefront of the haircare industry requires vigilance and adaptability. Tavares, with over 25 years of experience, understands the importance of staying aware of emerging trends. He advocates for a renewed focus on healthy hair. Tavares believes in making accessible and high-quality products available to all, regardless of background or budget, to help individuals achieve and maintain the healthiest version of their hair.
“It’s all about access to the right products that maintain the hair’s health,” Jason says. “It’s important for people to know they can achieve it too. Many see the products or know what to use, but wonder where to find them.”
Ensuring accessibility and reaching specific demographics are paramount to the success of B Cavi. Tavares plans to make the product available in haircare stores and salons frequented by women of color and collaborate with influential figures in the beauty industry to spread the word. By strategically placing the product in locations where target demographics typically shop for hair care needs, Tavares aims to empower women to access and benefit from the nutrients offered by B Cavi.
Tavares understands the importance of affordability without compromising on quality. While some high-end hair caviar brands charge around $100 for their products, Tavares aims to make B Cavi accessible to a broader audience. With a target price range of $40 to $50, B Cavi delivers the same benefits as luxury brands but at a more affordable price point.
“I don’t want to offer cheap, low-quality products, but I also don’t want to overcharge and break the bank. The goal is to make B Cavi affordable for everyone — not just celebrities,” he says. “Regular women deserve to feel beautiful too.”
Tavares sets a new standard for haircare through his commitment to inclusivity, passion for empowering women, and dedication to providing high-quality products. B Cavi not only nourishes and protects hair but also inspires individuals to embrace their unique beauty, exude confidence, and live a lifestyle of luxury. With his finger on the pulse of the industry, Tavares ensures that B Cavi allows individuals from all backgrounds to achieve their hair goals and feel their best.