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HU Exclusive: Inside The Allen Iverson All-Star Experience AI3 Project Launch

May 30, 2019February 25, 2018 by Ariela Anís

Allen Iverson at The Allen Iverson All-Star Experience

While celebrating NBA All-Star weekend, Hall of Famer Allen Iverson hosted The Allen Iverson All-Star Experience in Downtown Los Angeles to unveil his latest AI3 Project, D.N.A. of an Icon.

In addition to celebrity guests like Tony Rock, Twista, Steph Lecor, Shiggy, Dreka Gates and more celebrating AI’s latest, limited collaboration, the private event featured catered food, drinks and an exclusive AI merch room; showcasing the latest designs.

Furthermore, the AI3 project ‘D.NA. of an Icon, D.N.A. of Allen Iverson’ is a curated collaboration of products designed, authorized and engineered with AI, No. 3 in mind; like his unmatched speed and smooth crossover that lead the player to his Hall of Fame status.

Additionally, for more information on the event and new drop, it’s organizers state:

“This is bigger than a shoe, Multi-Million dollar Marketing plan and a bunch of talk. The AI3 project is to build on all that A.I., The Question, The Answer and everything you think you know about the him and what he stands for. Give it up to the man with the biggest heart that played the game. A.I. gave basketball fans everything he had, played with no excuses or regrets. Celebrate the way he played and accept the challengers with him, share his passion, soul, style & legend.”

#PressPlay above to view more coverage and below for more images from the Allen Iverson Experience All-Star launch

Twista and Allen Iverson at The Allen Iverson All-Star Experience

Twista at The Allen Iverson All-Star Experience

DJ Mustafa Rocks at The Allen Iverson All-Star Experience

Dreka Gates at The Allen Iverson All-Star Experience

Steph Lecor at The Allen Iverson All-Star Experience

Red Cup Nation at The Allen Iverson All-Star Experience

Tony Rock at The Allen Iverson All-Star Experience

Shiggy at The Allen Iverson All-Star Experience

HU Exclusive: The Steve Francis Foundation Hosts All-Star Celebrity Basketball Game Benefiting The Boys & Girls Club Of LA

May 30, 2019February 22, 2018 by Ariela Anís

The Steve Francis Foundation All-Star Celebrity Basketball Game

While giving back to the youth and supporting the Boys & Girls Club of Los Angeles, The Steve Francis Foundation in association with Anthem Communication and Three-Sixty RAW hosted their own East vs. West All-Star Celebrity Basketball Game at USC’s Galen Center.

In addition to Hall of Famer Terrell Owens and Nickelodeon ‘Game Shakers‘ star Shel Bailey, the game featured celebrity guests like: Silento; Robin Kennedy; Dwayne Sample; Abe Cruz and more.

Additionally; the game powered by the NBA Retired Players Association; saw teams coached by Joe “Jellybean” Bryant, father of Kobe Bryant, and renowned trainer Wayne Slappy.

Furthermore, as many gathered to watch the exciting game, a portion of the proceeds garnered went to the greater Los Angeles Boys & Girls Club organization.

Also, the event’s organizers state:

“The purpose of the game is to enhance focus on education blending Innovators with Entertainers. Our innovators will consist of educators, civil servants, accountants, medical professionals, military personnel, and more. The entertainment corps will be medley of filmmakers, comedians, musicians and recording artists committed to using their influence to strengthen educational opportunities for youth around the world.”

In addition to the youth attendees from the B&G Club of LA, students from LA Unified School District’s “Beyond the Bell” program sat in on the game.

https://www.instagram.com/p/BfM4wnnFd2N/?taken-by=threesixtyraw