Earlier this month in Austria, Burger King announced their Pride-themed whopper, featuring “two tops” or “two bottoms.” After much backlash, the ad agency handling the promotion now apologizes.
RELATED: Ray J On Celebrating Pride Month — Says Straight Men Need To Show More Love To Gay People
Burger King Austria Releases Pride-Themed Whopper With ‘Two Tops’ Or ‘Two Bottoms’
For Pride Month 2022, Burger King Austria decided to release a new Pride ad showing off their celebratory Pride Whoppers. Advertising the new promo, the company noted that their classic burger will now arrive with same-sex buns for the first time ever.
For Austrian natives, if they happened to visit any one of their country’s Burger King locations, they would have the option to get a Whopper with either two top buns or two bottom buns. The promo is available countrywide until Monday, June 20.
Meanwhile, in America, Burger King just offered a normal Whopper wrapped in a rainbow wrapper, which read, “We are all the same inside.”
According to a social media post from the Burger King Austria Instagram account, the Pride Whoppers come “with two matching buns for equal love and equal rights.”
The company added, “We stand for the equal rights of all identities and sexual orientations. A little twist to put a smile on your face and remind us to treat each other respectfully and peacefully. No matter who you are and who you love.”
RELATED: Tupac Estate Stands With LGBTQ Community & Releases New ‘Pride Month Collection’
Burger King Ad Agency Apologizes For Pride-Themed Whopper With ‘Two Tops’ Or ‘Two Bottoms’
After much backlash online from LGBTQIA+ members and friends, the ad agency handling the promotion reached out to apologize for the misguided campaign.
After being widely criticized and mocked on social media, The Austrian branch of German advertising agency Jung von Matt released a statement on LinkedIn admitting that his team had “messed up.”
Jung von Matt said:
“We’ve heard your voices and listened carefully. We are proud of our queer community within our agency. Unfortunately, we still messed up and didn’t check well enough with community members on different interpretations of the Pride Whopper. That’s on us.
The intended message of the Pride Whopper was to spread equal love and equal rights. Our strongest concern is if we offended members of the LGBTQ community with this campaign. If this is the case, we truly apologize.
We’ve learned our lessons and will include experts on communicating with the LGBTQ community for future work as promoting equal love and equal rights will still be a priority for us.”
In addition to the angry messages about the poor taste of the “two tops or two bottoms” advertisement, many people online wondered what Burger King’s true intentions were. Especially if they ever planned to donate any profits from the limited edition burger to any LGBTQIA+ charities and organizations.
Responding to that query, the company said, “We are official partners of Vienna Pride and support the LGBTQIA community.”
RELATED:31 Masked Neo-Nazi White Supremacists Arrested Near Pride Event In Idaho
#Socialites, be sure to check out the post below, then leave us your thoughts in a comment after!
View this post on Instagram