Beyoncé Teams Up With Peloton To Create “Homecoming” Themed Workouts — Multi-Year Partnership Will Benefit HBCUs!Beyoncé has teamed up with Peloton for a multi-year partnership!
Queen Bey and the interactive fitness platform have created a number of themed workout experiences which are available to Peloton members across several categories, including indoor cycling, running, yoga and meditation. As Billboard notes. The programs are inspired by Beyoncé’s 2019 Homecoming concert film and album.
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Through the Peloton app, the two are gifting two-year Peloton digital memberships with a full range of fitness classes to students at 10 HBCUs. Those schools include: Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University, according to Billboard. Beyoncéreleased a statement on the big partnership saying,
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Those who are interested in participating can request their subscription through their school administrator. It was also noted Peloton is expected to pursue long-term recruiting partnerships at the internship and undergraduate levels at the HCBUs. To make the deal even more special, the partnership also allows Beyoncé to share her music catalog with Peloton and its community members.
Beyoncé, 39, now joins other stars who are apart of the Peloton community like Jennifer Lopez, Lizzo, Bon Jovi and more.
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