A beauty company is telling Kim Kardashian “aht aht!” as she’s trying to trademark SKKN for her new beauty line. Their legal documentation states that they already filed the trademark in 2017.
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Beauty Concepts LLC, owned by Cyndie Lunsford, issued a cease and desist letter to Kim Kardashian’s lawyers claiming that they had the rights to the name since July 2017 and provided beauty products through the SKKN+ line. The beauty company also said that their social accounts and website use the same name plus they registered its logo to the U.S. Patent and Trademark Office in March of this year.
According to TMZ, Kim Kardashian filed to trademark “SKKN BY KIM” and created social media handles with the name in December 2020 but Beauty Concepts has an issue with the usage of “SKKN” and said the name would cause confusion within the market.
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However, Kim’s attorney, Michael G. Rhodes told the outlet that his client hasn’t done anything wrong legally and hopes they can come to an agreement.
“We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her. We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”