Kim Kardashian’s pockets are going to continue to get bigger as she’s gearing up to launch her latest SKIMS collection.
This Monday she announced that her wildly popular Skims shapewear brand is launching a new line for men! That’s right. Her line of stretchy undergarments — which this summer was valued at $4 billion — will now sell briefs, undershirts, boxers, and leggings. Sticking to being a body-positive brand, it will also offer sizes from extra small to 5X.
“The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” said Kardashian in a press release. “I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” she added.
The first ad campaign includes big-name athletes like Brazilian soccer star Neymar da Silva Santos Junior, NBA star Shai Gilgeous-Alexander of the Oklahoma City Thunders, and NFL defensive end Nick Bosa of the San Francisco 49ers.
RELATED: Watch: Kim Kardashian Surprises Gunshot Survivor Who Says SKIMS Helped Save Her Life
RELATED: Tiktoker Claims Her SKIMS Bodysuit Saved Her Life After Being Shot Four Times
Kardashian recently told CNN that she created Skims because there was a problem with clothing matching her skin color. Now, that she’s finally found a solution, she’s switching things up even more.
“For me, I was just looking for a solution to the fact that I love to wear shapewear and there wasn’t a color tone that fit my skin tone, let alone most of my friends,” she told Harlow at the Time 100 Summit in April, adding that there “was nothing in between” a pale or a black color in shapewear at the time.
While speaking more about her expansion of SKIMS with GQ, Kim shared why she felt like the time was now to launch.
“We’ve never had a bigger request than to launch men’s,” Kardashian told GQ. She went on to say that the brand already had male customers who “would hear their girlfriends or their wives or loved ones talking about Skims.”
Kim’s SKIMS men’s collection is set to drop on Thursday.