Kim Kardashian Takes SKIMS To A New Level With Faux Pubes
SKIMS has always been known for pushing body positivity, and now Kim Kardashian just took it up another notch…or maybe down a few inches.
This Tuesday, Kim unveiled her latest SKIMS collection, and fans were not ready for it. The new line includes shapewear panties with faux pubes attached… yes, actual fake hair stitched onto the underwear. From red for the gingers to blonde, and even curly, textured options, the micro pieces come in a variety of styles that celebrate natural hair down there.
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Kim’s decision to launch faux pubes on lingerie might sound wild, but it fits her brand’s signature formula: shock, laugh, sell out.
Kim Kardashian’s History Of Controversial SKIMS Collections
This isn’t Kim’s first time stirring the pot with SKIMS. The brand, which started as a shapewear line in 2019, has been in headlines almost every season since its debut. From rebranding after backlash over the original name “Kimono” to her viral campaigns featuring women of all shapes and shades, Kim has built SKIMS into one of the most culturally dominant brands today.
She’s been intentional about inclusion — from featuring plus-sized models to launching adaptive shapewear for people with disabilities. And let’s be real, Kim knows how to stay in conversation. Every launch feels like a mix between fashion, social commentary, and a meme waiting to happen.
Even critics can’t deny her business instincts. SKIMS was recently valued at over $4 billion, and its loyal fanbase shows no sign of slowing down. Every controversial drop seems to bring in even more attention, followers, and sales.
It’s clear Kim knows the formula: make people talk, make people laugh, then make people buy.
The thongs are going for $32 a pop. Let us know if you will cop or pass on this one!