Alex Rodriguez launches Men’s Makeup Line
Alex Rodriguez has been booked and busy since his breakup from Jennifer Lopez.
The former baseball star has unveiled a partnership with the company Hims & Hers to develop men’s makeup. The first item will be a concealer stick for men called “the blur stick” which is aimed at helping men cover under-eye circles, skin blemishes, razor bumps and more.
The $25 “blur stick” will cost $25.
Arod took to Instagram to share the news and explain the inspiration behind the line,
“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” he said. “It’s a convenient concealer specifically designed for men that can be used for skin imperfections.”
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