Super Bowl LVIII has officially shattered records, becoming the most-watched Super Bowl in history.
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In partnership with the National Football League, CBS announced this milestone, highlighting that the Chiefs versus 49ers face-off eclipsed the viewership of the previous year’s game between the Chiefs and Eagles, attracting 115.1 million viewers and setting a new all-time high.
“CBS Sports’ coverage of SUPER BOWL LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+,” the press release stated.
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The viewership numbers were staggering, with 120 million people watching on television alone and additional viewers catching the action on various platforms. CBS further noted that over 200 million people watched at least a portion of the game, underscoring the Super Bowl’s unparalleled appeal.
The immense interest in this year’s Super Bowl can largely be attributed to Taylor Swift’s involvement. The event is traditionally the pinnacle of American television broadcasting, and the addition of the globe’s foremost pop icon only intensified the excitement, creating a perfect storm for record-breaking ratings. It’s worth noting that Super Bowls occupy eight of the top ten slots for the most-watched TV broadcasts in history, emphasizing their monumental draw, according to TMZ.
Adding to the entertainment, Usher delivered an electrifying halftime performance, likely drawing in a broad audience.
Taylor Swift’s influence on the NFL has been profound, a fact even acknowledged by NFL Commissioner Roger Goodell in the lead-up to the game. Swift’s association with the Chiefs and the league has reportedly generated over $330 million in free media coverage, bolstering the Chiefs’ fan base and significantly enhancing Travis Kelce’s popularity.
With this unprecedented viewership, Super Bowl LVIII in Las Vegas has etched its name as the most-watched Super Bowl to date, marking a momentous occasion for the NFL.