Rihanna has once again made waves in the fashion industry with the release of her latest Savage x Fenty maternity collection as she poses with her son, RZA, for the accompanying campaign shoot. The collection, specifically designed for moms and moms-to-be, aims to bring both confidence and comfort to women at every stage of their pregnancy journey. Rihanna’s own experience as a mother has undoubtedly influenced her creative process, as she obviously understands firsthand the importance of feeling empowered and supported during this transformative time.
The Savage x Fenty maternity collection features three bralette styles that provide extra support for new and expecting mothers. These bralettes are inspired by the brand’s bestselling silhouettes and incorporate unique features such as front-facing straps, nursing slings, nursing clasps, and adjustable closures. It’s said that the attention to detail ensures that women can feel both stylish and comfortable throughout their pregnancy. The collection also includes an oversized graphic T-shirt, perfect for lounging or layering with other pieces from the line.
RELATED: Yass! Super Bowl LVII Halftime Show Starring Rihanna Earns 5 Emmy Nominations!
Inclusivity is a core value of Rihanna’s brand, and this maternity collection is no exception. The pieces are available in sizes ranging from XXS to 4X, catering to a wide range of body types. Rihanna’s dedication to providing options for all women is evident in the pricing as well, with pieces ranging from $34.95 to $49.95. This accessibility allows moms of all backgrounds to feel beautiful and confident during this special time in their lives.
To showcase the collection, Rihanna enlisted the help of models Tabria Majors and Essence Tatiana for the campaign. These women embody the beauty and strength of motherhood, further emphasizing the message that this collection is designed with moms in mind. Rihanna herself is also pregnant with her second child, making this release even more personal and meaningful for her.
RELATED: RZA Speaks On Rihanna And A$AP Rocky Naming Their Baby Boy After Him: It’s A Great Honor’
It’s worth noting that Rihanna’s success extends far beyond her music career. As the founder of Savage x Fenty, she has consistently pushed boundaries and challenged traditional beauty standards. With each new collection, she continues to redefine what it means to be sexy and confident, embracing diversity and inclusivity at every turn.