UK-based cosmetics company LUSH has deactivated its Facebook, Snapchat, Instagram, and TikTok accounts citing concerns about the negative effects of social media.
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Earlier this week, the company released a statement confirming that they will shut down all of their social media profiles and they expect to lose millions of dollars due to making the major move. CEO Mark Constantine also said he is actually glad that the company is losing £10 million($13 million) in revenue and said the company survived the first wave of the COVID-19 pandemic. He added that he was very disturbed by the research that was leaked about the negative effects of social media on teen girls specifically Facebook.
“We’ve tightened up over the Covid period, it won’t destroy us. I just thought ‘That’s their own research and they’re ignoring it and we are attracting people to their platform.’ We had no choice whatsoever. Lush attracts an awful lot of girls of that age.”
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“We’re talking about suicide here, not spots or whether someone should dye their hair. How could we possibly suggest we’re a caring business if we look at that and don’t care?” he continued to explain to The Guardian.
This is not the first time the company has deleted their social media platforms. Back in 2019, Lush deleted their profiles citing issues with the algorithm on Facebook and Instagram.