Kim Kardashian Shutting Down KKW Beauty, Will Rebrand
Kim Kardashian is shutting down the KKW beauty brand on August 1, so get your products while it’s still here! The KUWTK star, mega-mogul and mom took to Twitter to make the announcement,
“To Our Loyal Customers,It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,” she tweeted. On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.“
NEW YORK, NEW YORK – OCTOBER 24: Kim Kardashian attends KKW Beauty launch at ULTA Beauty on October 24, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for ULTA Beauty / KKW Beauty)
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned. In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.“
Per TMZ, Shutting down the KKW Beauty and rebranding has nothing to do with Kim’s divorve and potentially dropping the West name. It has more to do with her new partnership with Coty Inc, who paid $200 million for a 20% stake in KKW.
To Our Loyal Customers,
It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.
— Kim Kardashian West (@KimKardashian) July 6, 2021
