Recently we reported that jeweler Shay Belhassen had was robbed on Thursday in Beverly Hills of his $500,000 Richard Mille watch. He is now offering a $50,000 reward for the return of the rare piece.

“One of them ran and pulled a gun from his jacket pocket, grabbed me from the back of my chair, choking me and putting a gun to my head,” Belhassen said to the LA Times. “His two friends — one of them is yanking my hand and the other is yanking at my watch.”

The specific make and model of the high-end timepiece was the RM 11-03 rose gold Flyback Chronograph.

“It’s a very rare watch, so whoever is going to be offered it is going to know they are being offered stolen stuff,” he told the Los Angeles Times. 

RELATED: $500K Richard Mille Watch Stolen During Beverly Hills Restaurant Shooting

The incident occurred at Il Pastaio, and roughly four shots were firing, striking one woman in the leg.

Recently, there have been multiple incidents in Beverly Hills and the nearby Wilshire area of suspects targeting patrons who have expensive watches or items of jewelry on.